Let's get right down to it: if Apple had launched the iPhone 7 in place of the iPhone 6S last year, it would probably have been the phone of the year.
We're used to the S variants of the iPhone being minimal upgrades – just the right amount of change to encourage a purchase by those with ageing handsets – and if the myriad changes on this new iPhone had arrived in 2015, it would have been fantastic.
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