Huawei wants to play with the big boys. The Chinese company wants to be taken seriously as a competitor to Apple and Samsung, but right now it's rooted firmly among the second tier of Android manufacturers, competing with the likes of Sony, LG, HTC and Motorola in western markets.
A reputation for pairing high-end specs with lower prices than some of its competitors, backed up with some solid marketing, has enabled Huawei to start standing out a little from the crowd. And now the company hopes the P9, plugged with an ad campaign starring none other than Superman (Henry Cavill) can take it to the next level.
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