HTC 10?

The HTC 10 is a phone that's the product of years of learning, which is why the company has created a phone that's big on design, strong on camera and brings a very user-friendly interface into the mix.

The phone from 2014, the One M8, was one of the greatest phones ever made, one that I'll still dust off from time to time now just to get a feel for it once more - and the latest model seems to be the product of a lot of key learnings from that era.

HTC 10 review

See all Blackberry 10 deals

And the good news is the HTC 10 impresses, offering the right improvements to the design, battery and UI - although you'll need to read on to see if you agree that the interface is improved in the right ways.

If you want to know what's coming next - here's everything we know about the HTC 11

In terms of design, it's got an all-metal body, thankfully doesn't go down the same iPhone-a-like design as the One A9 from 2015, and doesn't just stuff in tech for the sake of having a higher spec.

HTC 10 price and release date

Launched in May 2016

Initially cost £570 / $699

Price has now dropped to £470 (with promotion) / $599

UK contracts start around £31 per month for free phone

HTC 10 SPECS

Weight:  161g 

Dimensions:  145.9 x 71.9 x 9 mm 

OS:  Android 6

Screen size:  5.2-inch

Resolution:  1440x2560

CPU:  Snapdragon 820

RAM:  4GB

Storage:  32/64GB (with microSD)

Battery:  3000mAh

Rear camera:  12MP

Front camera: 5MP 

When it comes to price, the HTC 10 is available for £500 / $599 / AU$1099, which is expensive for a phone that's been out for a while - we did expect this phone to be a little cheaper.

To put that into perspective, the superior Samsung Galaxy S7 is actually a cheaper buy right now.

If you shop around, you can get it for a little cheaper again, but from less well-known retailers - either way though this is still a surprisingly expensive phone.

It's also still a very expensive phone on contract, with the phone not really plummeting in cost in the same way as its peers have. The iPhone isn't that much more, and that's for a newer phone which has the inexplicable Apple Tax appended to it.